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Skin 'n' Bones Connection Issue 42

We often hear in the news about scientific breakthroughs or the unmet needs of people living with long-term conditions, many life threatening. The emotions experienced and imagery used can be very chilling, putting chronic conditions such as psoriasis and psoriatic arthritis in a category of less importance, which for people affected by these conditions is not the case. 

The difficulty is how to express the issues without causing unintended consequences that, instead of raising awareness, just increase the myths, stigmas and stereotypes that surround both psoriasis and psoriatic arthritis. 

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